He taught Milwaukee to dance

From its start as a venue for boxing and roller skating, Dreamland evolved in the early 1900s into a ballroom, the elegance of which, the management suggested, made it Milwaukee's

From its beginnings as a venue for boxing and roller skating, Dreamland evolved in the early 1900s into a ballroom, the elegance of which, the management suggested, made it Milwaukee’s “College of Deportment.” Proprietor A.C. Wirth is shown in the inset photo on this postcard. Carl Swanson collection

If you were out and about in Milwaukee in the early 1900s, you probably knew—or knew of—Andrew Charles Wirth. With his magnificent moustache and his elegant, if eccentric, habit of dressing in white tie, black tailcoat and ballet slippers, “Professor” Wirth was certainly easy to recognize.

He owned a statewide chain of dance studios, including several locations in Milwaukee, and he was the proprietor of Dreamland Ballroom on Wells Street between Sixth and Seventh.

A biographer described Wirth thus: “Agreeable in manner, an enthusiast in his vocation, popular with those with whom he comes in contact, he is a good example of what one may accomplish with energy and a definite purpose.”

At Dreamland, in 1911, Wirth made a remarkable offer. He would teach anyone to dance—free of charge. Wirth’s newspaper advertisement explained the offer:

There was a capacity crowd on hand when this postcard image was taken about 1910. Carl Swanson collection

There was a capacity crowd on hand at Dreamland when this postcard image was taken. The back of this card advertises Dreamland as Milwaukee’s “College of Deportment.” Carl Swanson collection

Wirth’s newspaper advertisement explained the offer:

Most people cannot understand how we can teach for nothing. It is easily explained. We have an hour every evening that is open, nothing to do during that hour. We want to be busy. We want everyone to become a graceful dancer. We will give that hour to you for nothing. We will give it to you gladly, absolutely free. Come and learn how to dance for nothing in the most beautiful dancing academy in the world. This is just a little work of philanthropy; we want to give you an hour of our time and so some good; we do not want one hour to be wasted when we can do so much for you in that time. We are teaching 50 people to dance every week by giving away that hour to our patrons. Why not you?

It must have been a tempting offer, for Wirth was one of the finest instructors in the state. When this ad appeared in 1911, he had twenty-three years of experience as a dance master. A year later Wirth became the proud owner of Dreamland, where he promised his customers beautiful surroundings and the company of refined patrons. He liked to call Dreamland “The College of Deportment.”

Deportment, meaning a graceful bearing and good conduct and manners, is not a commonly used word today, but people certainly felt strongly about it a century ago. Help wanted ads for store clerks insisted on good deportment. Beauty contest entrants were graded on deportment. And here was Professor Wirth’s Dreamland, where one entered wishing to dance and emerged with improved decorum and civility.

Who was this nattily dressed man in ballet slippers, teaching the two-step, the waltz and the importance of correct behavior?

Born in Kenosha, Wisconsin, Wirth had an impoverished and difficult childhood. Orphaned at age eleven, he went to work for a farmer in exchange for room, board, and five dollars per month. He used the money to buy his clothing and his schoolbooks. A self-taught musician on cornet and bull fiddle, he was playing local dances by the time he was twelve. At age sixteen, he went to work in a foundry while studying music in night school.

In 1884, Wirth and wife, Jennie, also a dance instructor, moved to Milwaukee and opened their first dance studio. The couple taught ballet along with the waltz, two-step, redowa, schottische and other nineteenth-century dance favorites. They went on to add seven more locations. Wirth composed music, served as president of the American National Association Masters of Dancing and wrote a well-received instructional book on dancing. In a career that lasted until 1920, Wirth taught thousands of Milwaukeeans to dance.

In 1912, Wirth, with the backing of several business partners, took over the old Hippodrome on Wells Street, renamed it Dreamland and made it into a dance palace.

Before it became Dreamland in 1912, the building was a multi-use facility called the Hippodrome. Carl Swanson collection

Before it became Dreamland in 1912, the building was a multi-use facility called the Hippodrome. In 1908, it hosted a famous boxing match. Carl Swanson collection

The Hippodrome was then a local landmark. A multipurpose venue able to seat five thousand, it hosted boxing matches, roller skating, dancing and political rallies. In 1912, Milwaukee Democrats packed the place to hear an address by William Jennings Bryan.

In 1908, the Hippodrome hosted the city’s first-ever big money boxing match. On a warm June night, 3,800 fans witnessed one of the greatest fights in Milwaukee’s history. The bout featured reigning middleweight champion Stanley “The Michigan Assassin” Ketchel and challenger Billy Papke.

Ketchel, still regarded as among the greatest middleweights of all time, dispatched earlier opponents with ease, but Papke gave him a scare in Milwaukee. It was a ferocious match. When the bell rang to start the first round, Papke extended a hand to Ketchel for the traditional handshake and was instead punched in the face—and nearly knocked cold. The fight lasted a full ten rounds, with Ketchel victorious in a narrow decision. His winnings totaled $7,640, the equivalent of $185,000 today. Papke consoled himself with second place and $5,093, about $125,000 today.

The lives of both boxers ended violently. In 1910, Ketchel, still holding the championship title, was murdered. He was inspecting a ranch property in Missouri with an eye toward purchasing it and was shot by a ranch hand incensed by romantic advances Ketchel made to the man’s common-law wife. The fighter was twenty-three when he died.

His opponent in the Milwaukee bout, Papke, died in 1936. Broke, nearly forgotten and living in Newport, California, Papke killed his estranged wife and then himself by firing three bullets into his own body.

The Hippodrome became Dreamland and remained a favorite place to dance through the 1940s. In 1951, the hall was listed for sale, complete with its famous dance floor, three bars and cocktail lounge. It was advertised as suitable for use as a union hall, fraternal organization or veterans’ club, but no buyer materialized. The building was torn down.

Today, Dreamland, the College of Deportment, is a parking lot.

After Dreamland was torn down, it was replaced by an elevated parking garage. Recently, this was also torn down, to be replaced by a parking lot. Rachel Swanson photo

After Dreamland was torn down, it was replaced by an elevated parking garage. Recently, this was also torn down and replaced by this parking lot. Rachel Swanson photo


Lost Milwaukee, a new book from The History Press containing the best from Milwaukee Notebook, is now available. Click here for more details.




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