Milwaukee movie houses

From movie palace to temple

Zenith Theater Milwaukee

A former Milwaukee movie palace turned church is now for sale. It was originally among the city’s finest theaters, but things really got interesting when a faith-healing evangelist came to town. Carl Swanson photo

In 1930, Milwaukeeans wishing to see a movie had their choice of 89 movie theaters. They ranged from modest neighborhood movie theaters like the Grand on Holton Street to “movie palaces” – dazzling cost-is-no-object cathedrals of motion pictures.

The Oriental Theater on Farwell Avenue is a surviving movie palace. Less known is the 1,300-seat Zenith Theater at 2498 W. Hopkins St. It survived largely because of a traveling faith healer, whose colorful antics captivated – and occasionally angered – Milwaukeeans.

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